Stay Connected.

Be Relevant.

Popniscient!

Coming soon!

Stay Connected.

Popniscient!

Stay Connected.

Popniscient!

WHERE CONTENT MEETS CONVERSATION.

Small but Mighty.

Building brands through relevance, organic content, true voice and legitimate advocacy is our passion! We help brands look beyond traditional advertising, and pair authentic, fresh content with dynamic, integrated marketing to establish an extraordinary, enduring brand presence. Marketing should never be a burden, contained to conference rooms or uselessly complex. We provide all measures of support from consulting, to critical foundations to progressive campaigns.

Good choices. Great spoils.

Soapbox

Observations, Ideas & General Musings

Stranger Things’ Brilliant Branding

Stranger Things’ Brilliant Branding

Whether a fan of Stranger Things or not, their selection of brand partners is precise and near perfect. From basic product placement like Eggo and Coke, to partnerships with Baskin Robbins with their pop-up Scoops Ahoy stores, Stranger Things stayed

...
Tackling Adulting Is Tricky

Tackling Adulting Is Tricky

Tackling "adulting" with humor and empathy is a challenge for even the strongest marketers, but it can be done. The reality check of this VICE article made me laugh (and squirm a bit!) It's not the rent proposition I take issue with, but the items in

...
Why Nostalgia Runs Deep and Into Our Pockets

Why Nostalgia Runs Deep and Into Our Pockets

Sorry pharmaceutical giants, turns out there’s a feel-good cure for old(er) age that doesn’t require a doctor, purple pill or reading the fine print. It’s called nostalgia. And it’s a big and sometimes surprising business. Nostalgia can be both

...
What Brands Won Big on Mad Men Finale

What Brands Won Big on Mad Men Finale

Last night’s series finale of Mad Men may be the first time anyone has felt good about Coke in a very long time. Its ongoing struggle to maintain relevance and shelf space in today’s fit and fickle marketplace is massive and frustrating. But despite

...
How Old Navy Hit the Celebrity Sweet Spot

How Old Navy Hit the Celebrity Sweet Spot

Old Navy has leveraged celebrity endorsements in a clever, viral fashion dating all the way back to 80s star Morgan Fairchild. Through the years we’ve seen stars, whose headlines read more like “Where are They Now,” have careers reignited with

...
Is There Any Such Thing as Bad PR? Ask Bud Light Lime.

Is There Any Such Thing as Bad PR? Ask Bud Light Lime.

Bud Light Lime is not the world's worst tasting beer. There's always worse. Think Keystone, Miller High Life and National Bohemian. Being a Baltimore native, I can include the latter (affectionately called Natty Bo) without hesitation or remorse. Yet

...
NASCAR Conquers Contemporary Style

NASCAR Conquers Contemporary Style

NASCAR Transcends from Track to Trend and breaks the boundaries with great PR in Esquire. Everyone loves a good throwback like Darlington, but this endorsement/placement reaches way and well beyond the perception of NASCAR's audience.

...

SERVICES

Branding, Digital & Social is in our Hearts.

Brand Evolution

Who are you? Who do you want to be? Let us chart your brand and customer journey. We’ll forecast the best trajectory to build advocacy indefinitely.

Challenger Thinking

Small, big, start-up, well-known or soon-to-be-known brand? We’ll apply our keen challenger creativity to disrupt all that’s common and predictable to magnify your brand.

Remote Support

Not nearby? No problem. We excel at communication and will offer 24/7 service and support to achieve your marketing goals.

Digital Optimization

We’ll analyze and forecast customer behaviors and trends, select and streamline digital marketing to achieve goals, maximize ROIs, create buzz and convert.

Content

Clever copywriting, short & long form videos, digital media, social engagement, influencers, activation and more. Full spectrum content is critical to every brand’s success.

Synergy

We deliver integrated marketing strategies across multiple media from digital to experiential to deliver eyeballs AND wow factor.

Branding

Research, passion, deep-dives and intuition. Your brand will have a happy, healthy & long life ahead.

Much Gratitude! #Blushing

I highly recommend Mary for opportunities that require leadership, creative vision and the ability to motivate others to their best work.

Ken Kerry

Script to Screen

One of the most capable marketing leaders I have worked with.

Andrew Rogers

Purdie Rogers

Mary's passion for brand evolution and integrity is clear and illustrated in her breakout approach to product positioning and messaging strategies. She is a huge advocate for and skilled practitioner of digital transformation which is a real treat!

Kory J. McCann

Renegade Communications

Mary is always pushing the envelope of art and creativity while remaining results driven. Her “be relevant” mindset keeps her connected across audiences, and her industry experience and knowledge are always evident as she communicates ideas and strategies with confidence.

Rybe Henderson

Creative Director

Mary's ability to merge strategy with design make her an invaluable resource to driving brands forward.

Nancy Banasik

Gatesman Agency