Popniscient | Be Relevant.
Building brands through relevance, organic content, true voice and legitimate advocacy is our passion! We help brands look beyond traditional advertising, and pair authentic, fresh content with dynamic, integrated marketing to establish an extraordinary, enduring brand presence. Marketing should never be a burden, contained to conference rooms or uselessly complex. We provide all measures of support from consulting, to critical foundations to progressive campaigns.
Observations, Ideas & General Musings
Whether a fan of Stranger Things or not, their selection of brand partners is precise and near perfect. From basic product placement like Eggo and Coke, to partnerships with Baskin Robbins with their pop-up Scoops Ahoy stores, Stranger Things stayed
Tackling "adulting" with humor and empathy is a challenge for even the strongest marketers, but it can be done. The reality check of this VICE article made me laugh (and squirm a bit!) It's not the rent proposition I take issue with, but the items in
Sorry pharmaceutical giants, turns out there’s a feel-good cure for old(er) age that doesn’t require a doctor, purple pill or reading the fine print. It’s called nostalgia. And it’s a big and sometimes surprising business. Nostalgia can be both
Last night’s series finale of Mad Men may be the first time anyone has felt good about Coke in a very long time. Its ongoing struggle to maintain relevance and shelf space in today’s fit and fickle marketplace is massive and frustrating. But despite
Old Navy has leveraged celebrity endorsements in a clever, viral fashion dating all the way back to 80s star Morgan Fairchild. Through the years we’ve seen stars, whose headlines read more like “Where are They Now,” have careers reignited with
Bud Light Lime is not the world's worst tasting beer. There's always worse. Think Keystone, Miller High Life and National Bohemian. Being a Baltimore native, I can include the latter (affectionately called Natty Bo) without hesitation or remorse. Yet
NASCAR Transcends from Track to Trend and breaks the boundaries with great PR in Esquire. Everyone loves a good throwback like Darlington, but this endorsement/placement reaches way and well beyond the perception of NASCAR's audience.
Branding, Digital & Social is in our Hearts.
Who are you? Who do you want to be? Let us chart your brand and customer journey. We’ll forecast the best trajectory to build advocacy indefinitely.
Small, big, start-up, well-known or soon-to-be-known brand? We’ll apply our keen challenger creativity to disrupt all that’s common and predictable to magnify your brand.
Not nearby? No problem. We excel at communication and will offer 24/7 service and support to achieve your marketing goals.
We’ll analyze and forecast customer behaviors and trends, select and streamline digital marketing to achieve goals, maximize ROIs, create buzz and convert.
Clever copywriting, short & long form videos, digital media, social engagement, influencers, activation and more. Full spectrum content is critical to every brand’s success.
We deliver integrated marketing strategies across multiple media from digital to experiential to deliver eyeballs AND wow factor.
Research, passion, deep-dives and intuition. Your brand will have a happy, healthy & long life ahead.
Some Fun Clips
I highly recommend Mary for opportunities that require leadership, creative vision and the ability to motivate others to their best work.
One of the most capable marketing leaders I have worked with.
Mary's passion for brand evolution and integrity is clear and illustrated in her breakout approach to product positioning and messaging strategies. She is a huge advocate for and skilled practitioner of digital transformation which is a real treat!
Mary is always pushing the envelope of art and creativity while remaining results driven. Her “be relevant” mindset keeps her connected across audiences, and her industry experience and knowledge are always evident as she communicates ideas and strategies with confidence.
Mary's ability to merge strategy with design make her an invaluable resource to driving brands forward.
First step in knowing your audience is getting to know us.