Tackling “adulting” with humor and empathy is a challenge for even the strongest marketers, but it can be done. The reality check of this VICE article made me laugh (and squirm a bit!) It’s not the rent proposition I take issue with, but the items in the “transition pack.” A well-intentioned concept that comes off as silly and artificial. Perhaps the real intention is to generate headlines.

Read About Keystone Light: https://www.vice.com/en_us/article/ywagnk/beer-company-says-itll-pay-your-rent-for-a-year-doesnt-understand-how-much-rent-costs-keystone-light-millennials