Whether a fan of Stranger Things or not, their selection of brand partners is precise and near perfect. From basic product placement like Eggo and Coke, to partnerships with Baskin Robbins with their pop-up Scoops Ahoy stores, Stranger Things stayed
Tackling "adulting" with humor and empathy is a challenge for even the strongest marketers, but it can be done. The reality check of this VICE article made me laugh (and squirm a bit!) It's not the rent proposition I take issue with, but the items in
Sorry pharmaceutical giants, turns out there’s a feel-good cure for old(er) age that doesn’t require a doctor, purple pill or reading the fine print. It’s called nostalgia. And it’s a big and sometimes surprising business. Nostalgia can be both
Last night’s series finale of Mad Men may be the first time anyone has felt good about Coke in a very long time. Its ongoing struggle to maintain relevance and shelf space in today’s fit and fickle marketplace is massive and frustrating. But despite
Old Navy has leveraged celebrity endorsements in a clever, viral fashion dating all the way back to 80s star Morgan Fairchild. Through the years we’ve seen stars, whose headlines read more like “Where are They Now,” have careers reignited with
Bud Light Lime is not the world's worst tasting beer. There's always worse. Think Keystone, Miller High Life and National Bohemian. Being a Baltimore native, I can include the latter (affectionately called Natty Bo) without hesitation or remorse. Yet
NASCAR Transcends from Track to Trend and breaks the boundaries with great PR in Esquire. Everyone loves a good throwback like Darlington, but this endorsement/placement reaches way and well beyond the perception of NASCAR's audience.