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Why Nostalgia Runs Deep and Into Our Pockets

Sorry pharmaceutical giants, turns out there’s a feel-good cure for old(er) age that doesn’t require a doctor, purple pill or reading the fine print. It’s called nostalgia. And it’s a big and sometimes surprising business. Nostalgia can be both

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How Old Navy Hit the Celebrity Sweet Spot

Old Navy has leveraged celebrity endorsements in a clever, viral fashion dating all the way back to 80s star Morgan Fairchild. Through the years we’ve seen stars, whose headlines read more like “Where are They Now,” have careers reignited with

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